Website for MBO training provider VBOT

VBOT is an MBO training provider for adults who want to obtain a qualification quickly and practically. Whether someone wants to advance in their career or retrain entirely: VBOT makes it possible. The old website no longer met the wishes and appearance that suited VBOT.

The challenge was clear: how do you give such a varied range of courses a clear online home, with an identity that sticks immediately?

The answer started with the brand identity. Together with designer Lisa, VBOT itself and Daphne for positioning, we developed a visual identity built around one recognisable element: the puzzle piece. It sits at the heart of the logo and symbolises the individual, because every piece fits somewhere. That shape consistently reappears throughout the entire website, even in the cropping of photos. The result is a unique, cohesive look you won’t find anywhere else.

A brand identity that works
For the photography, a professional photographer was brought in. Real people, real atmosphere, no stock photos. The photos were then cropped in certain places in the shape of the puzzle piece. The result is a website that looks instantly recognisable, from the homepage to the smallest detail page.

Finding the right course quickly
VBOT offers courses in two domains: Safety & Security and Care & Wellbeing, supplemented by training and short courses. To navigate through that offering, we built an extensive filter option. Visitors can filter on multiple levels simultaneously: domain, type of course, and study format. This way, you can find exactly what suits you in just a few clicks.

The exemption check
A smart addition we are proud of: the exemption check. Through five targeted questions with conditional logic, the tool immediately determines whether someone is entitled to an exemption for subjects such as Dutch, Maths or English. Has someone already obtained a qualification before? Then they may not need to sit an exam for certain components, saving both time and money. The check makes this clear without anyone having to read through a pile of rules first.

Study guides with style
Prospective students can request a study guide through the website. These guides were also designed by Kleidi, in collaboration with graphic designer Alexander, in the same brand identity. This keeps the experience consistent: from the first website visit to the moment someone holds the study guide in their hands.