De Betekenaar uses drawing as a communication tool. Their slogan is, after all, “everyone can draw, can’t you?” They do this for both businesses and individuals. For businesses, they employ illustrators to create visual summaries of presentations or to depict other concepts visually.
As an individual, you can purchase workshops or courses to use drawing to better understand one another. There are training sessions and/or online courses available for beginner and advanced artists. Naturally, a good webshop is necessary for this.
In collaboration with Ben Peters from De Hondsdagen, a design was developed for a new website and webshop. The home page needed space for an agenda, recent Instagram posts, and an overview of the offerings. A new font was developed, paired with turquoise and yellow colors, giving a playful yet professional look and feel. Throughout the website, this is combined with illustrations by De Betekenaar themselves.
There is no shortage of features. Integrations have been made with Wufoo (forms tool), The Huddle (online course offering with login functionality for a personal profile), and Mailchimp (newsletter). Additionally, WooCommerce was used to implement the webshop function, resulting in a user-friendly website where purchases can be made quickly and easily.
If you purchase a course, an account is automatically created in The Huddle, and you receive an automated email with your login information. Payments can be made using iDeal, credit card, and PayPal, but organizations also have the option to purchase on account.
Search engine optimization
There was still much potential to be gained regarding De Betekenaar’s online visibility. While it was already fairly good, the pages were not yet optimized, and they were found using keywords with low search volume. Conversely, they were not being found effectively for keywords with high search volume.
After conducting a comprehensive keyword analysis, making technical adjustments, and implementing recommendations based on the analysis, good results were achieved in the short term. Impressions increased by 66%, and clicks increased by 59%. Search engine optimization is a long-term process, so the expectation is that the effects will only increase over the long term.
Project
Webshop + Website
Client
De Betekenaar
What did we create
WordPress webshop
Woocommerce
Blog function
Wufoo connection
The Huddle connection
Online pay method with iDeal
Responsive
Search engine optimization
Design
Ben Peters
Client’s review
View website“We are extremely satisfied with the collaboration with Tes and the beautiful website he built for us. We had some specific requests, such as for a webshop, and each one was fulfilled. Tes works quickly, thinks along with you, and remains calm under pressure. The site runs smoothly, and if something doesn’t work or is unclear, you can always reach out to him. If we have further website needs, we know where to find Kleidi.”
Corine MatserCo founder De Betekenaar
Need a fast and professional webshop?
Do you need a webshop to sell a physical product or an online service? We can quickly build a new webshop. With various payment methods and assistance with integrating the right software, we ensure higher (and faster) sales.
