Mappea is a blog website where you can discover all the beautiful spots in South America. Sharing experiences and tips is central to the platform. The main principle in designing the web design was “less is more,” while still maintaining a pleasant user experience. By choosing a beautiful font and a suitable logo (the combination of the Egg of Columbus with the world map), this was the result.
Search engine optimization
In addition, Kleidi helped Mappea optimize its SEO by providing advice on writing articles. Careful keyword analyses were conducted for each page, and the pages were optimized accordingly. Mappea now ranks on page 1 for more than 10 keywords, generating about 1500 visitors per month.
Social media campaigns
After the web design and the optimization of all pages for SEO, a carefully thought-out social media campaign was set up. This contributes to your Google results ranking and also increases brand awareness. Several campaigns were created on Facebook and Instagram targeting people in the Netherlands interested in traveling to Colombia and those already traveling in Colombia. In short, the right target audience.
Project
Blog website
Client
Mappea
What did we create
Newwebsite
SEO optimalization
Brand identity
Icons
Blog function
Social media ads
Client’s review
View website“Kleidi has ensured that we now attract 1,500 organic visitors per month, with the expectation that this number will continue to grow.”
Mappea.nl
What is a blog website?
A blog website is often a site with a specific WordPress theme focused on creating and presenting blogs. These can be news items, inspirational articles, or other content. Using WordPress, anyone can easily write and publish blogs on their website!
